Jaguar Land Rovers Targeted Audiences

Jaguar Land Rovers Targeted Audiences This short brief intends to scrutinise Jaguar Land Rovers targeted audiences from a present generation analytical position. Jaguar, despite the recession and the age group of the audience, has been in a leading position. It continues to occupy, in spite of occasional budget recommendations and communication obstacles, a product that provides the ultimate customer satisfaction. 1. Current Marketing Situation The British Jaguar and Land Rover Manufacturers were acquired in 2008 for approximately $2.3billion by Indias Tata Motors from Ford Motors. (Hoovers, 2010, p1). Jaguar offers luxury coupes, sedans and convertibles. The recession, despite restructuring of the company, has resulted in falling sales volumes, and erosion of brand equity. Jaguar XFR occupies a difficult competitive niche. It faces competition from BMWs M5, and the Audi RS6 and Mercedes E63 AMG (Carsuk.net, 2009, p1). 2. Marketing Objectives Jaguar topped the globally accredited JD Power Associates 2009 Vehicle Dependability Study, considerably up from its 10th position in 2008 (Daye Van Auken, 2009, p1). Its primary marketing objective is to strengthen its brand equity and achieve retailing mileage out of the above position. The objective needs to bridge the gap between its consumers inherited brand perceptions of unreliability and its actual performance (Daye VanAuken, 2009, p1). 3. Target Audiences Jaguars targeted market profile consists of individuals who are over 40 years in age and have a high net worth retail customer record. Jaguar XJ, despite being a fine car, did not succeed because of the common perception of it being analogous to the iconic original 1968 XJ Series I (CarsUK, 2009, p1). Jaguars current slogan Born To Perform, appears to be contrary to the perceived style-quotient, which owners cite as reason to acquire the car (Kerwin Kiley, 2004, p1). 4. Positioning Strategy Jaguar requires constant positioning, akin to BMWs enduring 30 year old Ultimate Driving Machine (Kerwin Kiley, 2004, p1). Jaguars marketers need to position the brand as contemporary and cool; in line with the younger age profile of an increasingly affluent target audience (Carsuk.net, 2009, p1). The positioning strategy needs to differentiate Jaguar from its direct competitors, BMW, Audi and Mercedes, areas of performance, dependability and styling. 5. Communication Objectives Fords policy of a mass market approach was contrary to its luxury niche image and ruined Jaguars marketing (Kerwin Kiley, 2004, p1). Its communication objective should now be to prevent brand erosion and strengthen its old image as a special and luxury product (Ã…Â  trach, Everett, 2006, p1). The communication objectives should be realistic in terms of reaching the maximum relevant target audience, without compromising brand exclusivity. The objectives should above all, endeavour to negate perceptions of unreliability in its brand equity. 6. Communications Mix Jaguars Adam Henderson highlighted the companys 360Degree approach on deployment of all available communication marketing channels. The companys communication mix comprises of the following (Riley, 2010, p1): National communications through press, TV advertisements, Out of Home posters/billboards, video and in-market magazines, Digital communications, Experiential luxury drives and track events, Public Relations Social media, Brand Partnerships to engage with similarly interests viz. Barclays Wealth (investment bank), Customer Relationship Management (CRM) and Local dealer marketing 7. Budget Recommendations Much of Fords investment, (of around $10 billion since 1989), went into unsuccessful brand-stretching exercises, rather than in brand extension (Madslien, 2007, p1). The marketing budget is approximately is  £25 million. The marketing focus is on bringing in new customers (Riley, 2010, p1). Restricted budgets are making brands hesitate to invest in mobile campaigns. Jaguar, with achieved benchmarks, should continue such channel investments (Butcher, 2009, p1). Section B: Creative Brief 1. Target Audience Communication regarding current Jaguar offerings, in terms of their exclusive features and break-through styling, should reach the targeted audience of individuals, aged between 35 to 54 years, with high levels of disposable income (MobiAD News, 2008, p1). It is practical to include young financially secure people in the target audience, without estranging its core customers ([emailprotected], 2005, p1). 2. Communications Objectives The communications objective should look at striking a balance between solid old-fashioned elitism and contemporaneous innovative luxury (Riley, 2010, p1). Brand communication should be analogous to that of a design-directed luxury brand, amidst the contemporary luxury world of intelligence, imagination and innovation. Communication should render the brand relevant and compelling to the target audience (Riley, 2010, p1). 3. Communication Obstacles Decades of negative consumer testimonials regarding Jaguars unreliability and under-performance constitute huge obstacles to communications (Daye VanAuken, 2009, p1). Another obstacle amongst luxury auto brands pertains to their desire to endorse exclusivity, which clashing with the demographic distribution of social media (Silverstone, 2010, p1). 4. Key Promise/Benefit The key benefit for the targeted audience is higher levels of customer experiential satisfaction. Increased interaction will accomplish exclusivity to more segments of relevant targeted audience and will benefit all customers, dealers and prospects in terms of continuous customer satisfaction feedback. This will result in improved levels of dependability and customer satisfaction. 5. Reasons for Key Promise Outweighing Obstacles The key promise/benefit equation should bridge the gap between its targeted audiences perceptions of unreliability, versus its actual performance. This gap should be bridged by deployment of direct marketing methods deployed towards its core and potential target segments. Engaging consistently with relevant segments of target audiences through experiential or other channels will help better CRM practices and removal of obstacles. 6. Tone/Key Feeling of this Communication The key feeling needs to be a sustainable zeal for the Jaguar brand (Riley, 2010, p1). It should inspire products and surpass Jaguars historical brand values. It should differentiate itself in conveying that Jaguar, at heart, is a lavish and awe-inspiring sports car company (Riley, 2010, p1). 7. Media (Newspaper, Radio and Direct Mail) to reach the Target Audience The targeted audience needs to be reached through deployment of different marketing channels, viz. newspapers, journals and magazines, both online and offline, and selected radio channels that promote luxury brands (Riley, 2010). Direct mail can be effective only when focused on known and specific HNWI customer segments (Viswanathan Chiam, 2007, p1). 8. Other Creative Considerations Marketing strategy and communications should aim to get the attention of HNWIs attention, by portray the products successful qualities, rather than depending on them (Viswanathan Chiam, 2007, p1). Such audiences are often fickle and can be swayed by differentiated products or services that give them bragging rights (Viswanathan Chiam, 2007, p1). They can thus be persuaded by differentiated products or services that give them bragging rights (Viswanathan Chiam, 2007, p1). Marketing through social networks is also important in the modern day atmosphere of online penetration (Riley, 2010, p1). 9. Budget/Financial Constraints The overall marketing budget limits the budget for the campaign of the current XFR launch and decreases available expend. The digital communication budget is expected to cannibalise the operational budget because of the earlier success of the mobile campaign initiatives. This will constrain the budget for long-term marketing commitment, required for preserving and enhancing brand equity. Section C: Scripts 1. Quarter Page Newspaper Advertisement The innovative Jaguar XJ embodies a bold and spirited automotive magnificence. Its sophisticated, sporting and sleek demeanour, offers an enticing blend of outstanding design, awesome performance and engineering without compromise. The XJ customer can choose from four refined and powerful engines, which utilize the newest power train technology, to get an exceptional mix of class-leading efficiency and dependable performance. Principles of aerospace engineering and extensive use of Computational Fluid Dynamics (CFD) have determined the cars aerodynamic line. The lightweight aluminium body uses over 50% recycled material. Body panels manufactured from recycled material utilise only 5% of the energy needed for new aluminium, leading to a possible saving of 3 tonnes CO2 per vehicle. Building on recent XK and XF successes, the all-new XJ is the new introduction, offered to our ever discerning Jaguar customers. It is the companys four-door flagship, meant to fulfil aspirations of the new generation of customers (CarsUK.net, 2009, p1). 2. A 20 Second Radio Commercial The following script is meant for broadcasting over radio channels and should target distinct layouts and demographics. Both live reads and produced spots can be used simultaneously. Drive times, latter day parts and weekends are recommended for broadcasts. Script: Louis Armstrongs What a Wonderful World is this commercials music bed. What do the acronyms XFR, M5, RS6 and E63 portray? à ¢Ã¢â€š ¬Ã‚ ¦well, they are neither clandestine intelligence agencies of worldwide governments or alphanumeric codes representing chemical compounds. They are sports luxury saloons. If you do know about these life-changing products, you have already heard of the path-breaking Jaguar XJ. The epitome of British luxury, the all-new Jaguar XJ, exudes automotive magnificence (CarsUK.net, 2009, p1). It is sophisticated, sleek and sporting. It offers unparalleled comfort along with a mix of awesome performance, outstanding design and uncompromised engineering (CarsUK.net, 2009, p1). If you wish to test drive a Jaguar, do give us a call or book online vide our website: https://jaguarukforms.aplicor.net/testdrive.aspx. Our telephone numbers are: .. . We promise you an unparalleled experience at Jaguar.

Evolution of Health Care Information Systems Essay

Health care has come a long way in technology for the past, implementing new technology has made the health care industry grow in size. Major events of health care have paved the way for future technologies influence the physicians, administrators, clinicians, and staff to push pass the old ways of thinking and create new initiatives of information systems. Health care information will be moving forward with significant changes, technology involvement will prove to be a positive and much needed impact to the decision making process. Compare and Contrast Health Care Operations within 20 years The evolution of health care information system has been proficient, effective, and patient-focused technologies have an influence on the way health evolve over the years. East Orange General Hospital has a lifetime of learning in keeping up with the new trends of technology.  The changes in the health care information systems from 20 years ago have put value on the system by improving patient safety and confidentiality. â€Å"The broad spectrum of clinic information has made a way for hospitals to integrate with administrative applications of care†. East Orange General Hospital have the use of information technology so the increase of efficiency and patient-centered care to possible with the right measures. Comparing the health IT systems to 20 years in the past has shown the comprehensive strive in implementing and computerizing different aspects of care management. Delivering information in today’s time has shown the function of the new trends of operating and implementing new technology. In 20 years, paper documentation was the normal office rule for information, patient charts came in the paper form. The differences of past information management in health care was ambiguous and undone data, poor availability, and fragmented data of patient charts. In today’s information system, significant advances help maintain a high quality of care. Improving patient care, clinical information expanded to help increase the quality of care. East Orange General Hospital has launched a new electronic medical record system to support efficiency and accuracy in patient accounts. The organization will reduce the use of paper charts, but still uses both paper and electronic record keeping. The implementation of computerized record system at EOGH has now positioned itself to receive incentive payment from Medicaid and Medicare† (Slavin, 2011 Para 1-2). The technology used at EOGH is Centricity, Series, and Precyse systems; these systems control the computerized provider order entry (CPOE), Health Information Exchange (HIE), and Personal Health Record (PHR). Information technology today m ade it possible to improve patient services in many ways. Hospitals will be better equipped with the tools for maintaining patient records and keeping confidentiality of information intact. Paper-based information was the normal way to go 20 years ago, documentation misplaced, duplicates used made patient information unreliable for some parts of record keeping. â€Å"The health Information system has become most challenging with promising results through research, education, and medical informatics in medical records and health care† (Haux, 2004 â€Å"p† 269). Rising technologies in health care need a high-tech approach in the medical community to a terrific life-span in health care organizations and the willingness to use it. Technology is showing how in the future disease management will be a prior and reflection on the progress of better diagnosis with the technology realm of care for health care. â€Å"Various successes of technology have made the concept of prevention, health promotion, and integrative medicine to bond for a product of quality care† (Weil, 2011 â€Å"p†1). Major Events and Technological Advantages that Influenced Current HCIS Practices Technological advantages starts with the implementation of information systems that will help physicians obtain a more rapid response for patient medical records. The change in health care started with the â€Å"potential benefits of the EMR a step further by adding sophisticated hardware to the mix† (Silverman, 1998 â€Å"p† 2). Doctors can use a wall-mounted keyboard with a monitoring system to check results of recent procedures, consultations, operations, or images. Health information recording and clinical data repository is how checking orders of daily medications by touching key pad helps in the integration process of writing progress notes of the clinical findings. Electronic Medical Records has steps in pulling patient charts, â€Å"searching for missing or misfiled data, transcribing orders, filling out multiple lab, diagnostic test, and pharmacy requisitions, or writing progress notes hours after having actually examined the patient are now all completed† (Silverman, 1998 â€Å"p† 2). The clinical data repository needs a good electronic medical records system, so that medical records that been scanned can be reviewed. EMR is a record in digital format which can be capable of experiencing certain health care agendas of care. EMR’s are being embedded in network-connected enterprise-wide information systems† (Dacca, 2013 Para 2). The records included has a certain range of information in summary or comprehensive text, including demographics, immunizations, radiology data, medical history, laboratory test results, medication, and allergies, vital signs, personal status of age, sex, and weight, and billing information. Electronic Medical Record (EMR) is a critical part of quality care for everyone involved in the process of EMRs and America’s standard of care. EMR and other decision support systems can help prevent medical errors that plaques the United States for decades under the fraud and abuse category in health care† (Williams & Austin, 2008 â€Å"p† 40). The second event that has shaped the core of HCIS is how the Health Information Portability and Accountability Act (HIPAA) has helped health care delivery system to excel in providing effective and safe care and highest quality possible. The government created the Health Information Portability and Accountability Act (HIPAA) in the 1950s; this agency is strictly for continual improvement in patient confidentiality within health care facilities. The public are the main concern of the Joint Commission in â€Å"collaboration with stakeholders, joint commission help inspire safe and effective care† (The Joint Commission, 2012 Para 2). The joint Commission governs the assessments of quality and safety of care within health organizations that help set standards that measures quality care with patient confidentiality. Conclusion: Health care technology has reached epic proportion in America, Innovation is important in medical technology; it is the essence health care rganizations. The drive of technology is the innovation for a better quality care in a faster pace. â€Å"Medical technology help improves individual lives and help in the benefits of treatment to individuals whose conditions may have been difficult or impossible to treat† (Wager, Lee & Glaser, 2009 â€Å"p† 5) with new trends of health care. Innovation is improving in products, and improving the way healthcare shows delivery; this is making healt hcare delivery efficient and more sustainable.

Indian indentureship vs. African Slavery - 1445 Words

Hannah Henry Tshana Thomas-Francique West Indian History 18 March 2014 Haitian Revolution: Circumstances Haiti was the French of Santo Domingo, the most prolific colonial economy in the world. Monopolized by plantation agriculture, mainly to stock coffee and sugar to the world market, practically 90 percent was Haiti’s slave population. African slaves were brought to the island in the Atlantic slave trade. The fragment of the populace subsisted of peoples of European ancestry and of mixed heritage, delineated in the law of the colony as â€Å"white† or people of color, proportionately. Both of these groups owned slaves. French bureaucrats subjugated the island. By 1788, the native Indian populace had died out completely as result of†¦show more content†¦He also overtook the heads of the free coloreds and rival black commanders. Toussaint oversaw undisclosed consultations with the British that led to their disengagement from Santo Domingo in 1798; he also had contacts with the United States government, which was then entangled in an implicit war with France and wa s elated to sabotage French jurisdiction over their colonies. Historians contradict about what Toussaint was intending during these years. Some think he already predetermined to establish an autonomous country; others consider he was hoping for an agreement in which Santo Domingo would stay a French colony, but with a government of its own, selected by all its citizens, despite race. Toussaint was mindful that, as subversive earnestness in France was fading, some legislators were calling for the rehabilitation of slavery in the colonies; he had no motive of letting making that come to past. But he needed French support against the British, and so he played a perplexed game and kept his real aims vague. Toussaint did hope to rehabilitate Santo Domingo’s economy. Although he guaranteed the black populace that there would be no return to slavery, he reiterated that most former slaves had to go back to their plantations and continue field work. They would now be paid and have more free time, but they were still not free to leave or to become

Sugaring Recipes to Attract Moths

Many moths will come to lights at night, but if you really want to sample the species in an area, you should try sugaring for moths. Sugaring or baiting is an effective and fun way to attract moths to an area. The bait is usually a mixture of fermenting fruit, sugar, and alcohol. When sugaring for moths, you apply the bait mixture to tree trunks, fence posts, stumps, or other structures, usually around dusk. After dark, you visit your bait sites at regular intervals of time to collect or photograph any moths. You can try sugaring for moths any time of the year, but youll have the best results if the temperature remains above 50 °F. Warm, muggy nights are ideal for baiting moths. Making a Sugar Bait for Moths Every moth enthusiast or entomologist I know has their own favorite recipe for sugar bait. The key to effective bait is making a concoction with a strong odor to attract the moths, and a sweet taste to keep the moths around. Finding a mixture that yields good results may take a bit of trial and error on your part. Start with this basic recipe, and modify it to your liking. Basic Sugar Bait Recipe to Attract Moths brown sugaroverripe bananasbeer (stale beer is preferable)molasses Were not baking a cake here, so theres no need to measure anything. Making a good bait for sugaring moths is more a matter of consistency than it is of proportion. You should try to achieve a consistency thick enough to keep it from dripping, but thin enough to spread with a paintbrush. Crush up the ripe bananas and mix them in. Use enough beer to dissolve the sugar. Stir it all together until you have a thick but fluid bait mixture. Some people prefer to age their sugaring bait, by letting it sit at room temperature for a few days. This will allow it to ferment, which will make the bait all the more attractive to the moths. If you choose to do this, dont put your mixture in an airtight container. Use a loose-fitting lid, or cover the container with a paper towel held in place with a rubber band. If you have any stale or skunky beer around, heres your chance to put it to good use. Moths dont mind a stale beer. Other Sugar Bait Ingredients Really, the fun part of sugaring for moths is creating your own perfect bait recipe. Try some of these ideas to modify the basic recipe, and see what works best to attract moths. dry yeast - if youre going to let your mixture sit and ferment, this may be a good addition to tryrumsweet liqueurs, like schnappswhite sugar – can be substituted for brown sugarhoneymaple syruprotting watermelon – some moth enthusiasts swear by watermelon, claiming its the best moth attractant you can findfermenting peaches, pears, or applesblack treacle – a sweet syrup produced when sugar is refinedcola – some people like to simmer the cola, stirring in sugar and perhaps some molasses until it dissolvesorange soda – open it and let it sit for a while, so it goes flat Applying the Sugar Bait to Attract Moths Now that youve mixed your sugar bait, its time to do some mothing! Youll need a paintbrush to apply the concoction. A 3-4 width paintbrush is ideal for this purpose. Take your mixture to the area where you hope to collect moths, and choose a few tree trunks or fence posts that are easily accessible. Paint the mixture on these locations, making about a 12-inch square (smaller, obviously, if the tree trunk isnt that wide) at eye level. If youre planning to photograph the moths, keep that in mind when applying the sugar bait. Make sure the ground is clear of debris or undergrowth, so you can collect or photograph any moths easily. I recommend sugaring the trees around dusk, so the scents of a fresh batch of bait are wafting through the air just when the night-flying moths are waking up from their naps. When youre applying the bait, remember that other insects (ants, anyone?) may enjoy a sugary snack, too. If you want to find moths, you need to be careful not to spill the bait solution as you walk around the area. Dont let the bait mixture drip down the tree trunk, either. You need to make a nice, neat square of sugar bait, without creating trails for ants to follow. If it drips, its not thick enough and you should go back to the kitchen. Adding molasses will usually do the trick. Some people recommend using the bait mixture as a barrier, to keep hungry ants from reaching the bait square intended for moths. Try painting a ring of the sugar bait around the tree trunk, several feet below the moth bait, and also several feet above the moth bait. This should effectively intercept any ants, and keep them preoccupied and away from the moths. Checking the Bait for Moths Now its just a matter of sitting and waiting for the moths to find your irresistibly stinky bait. Youll probably notice the most moth action between the hours of 10 pm and 1 am but check your bait sites every half hour or so. Be careful you dont spook the moths! Dont shine your flashlight directly at the moths. Flashlights with a red filter, or with red LED lights, will make it easier to observe the moths without disturbing them. Keep your flashlight pointing down toward the ground as you approach. As moths in the area detect the scent of the bait, they will fly to the site to investigate. Youll see moths resting on the areas where you applied the bait.   Sources: Discovering Moths: Nighttime Jewels in Your Own Backyard, by John Himmelman Sugaring for Moths, Catocala website, accessed November 19, 2012 Sugaring for Moths, University of Washington, accessed November 19, 2012Sugar Baits for Moths, National Moth Week, accessed November 19, 2012Sugaring for Moths  (PDF), Michigan Entomological Society, accessed November 19, 2012Attracting Moths, Staffordshire Moth Group, accessed November 19, 2012

The Morning After Pill Essay - 600 Words

Unintended pregnancy continues to be a growing controversy in the United States. There are many women and female adolescents that are faced with unintended pregnancies. Many have to decide whether to continue with their pregnancy or end their pregnancy. The most common method used to end an unintended pregnancy is by an abortion. However, many women and especially adolescents are not aware of an alternative method used to prevent an unintended pregnancy called Emergency Contraception (EC). This paper will explore unintended pregnancy, EC, pro-emergency contraception and anti-emergency contraception opinions. There are many women of childbearing age that have become pregnant unintentionally in the United States. As a result, many have†¦show more content†¦First, a mother is less likely to seek prenatal care during an unintended pregnancy. Pre-pregnancy health problems may go untreated, the mother may experience pregnancy related health problems such ectopic pregnancy and othe r maternal health problems (Reducing unintended, 2005).Second, the mother and family may experience psychological problems such as depression and anxiety. An unintended pregnancy can also prove to be harmful for the infant as well. In the first year, an infant is at high risk for low birth weight, abuse and death (Reducing unintended, 2005). As mentioned, many unintended pregnancies are terminated through abortion without regard to life. It is important for women of childbearing age to be aware of alternatives that will prevent unintended pregnancy. Emergency Contraception (EC) also known as the morning after pill is an alternative method used when birth control methods have failed to prevent unintended pregnancy.There are many people who support the morning after pill and many who are against the emergency contraceptive. According to the blog â€Å"A Night for Emergency Contraception†, the morning after pill is a good way to stay safe and have fun. Emergency contraception is now easier to take, one no longer has to take one pill then wait twelve hours to take another. It is now available over the counter in a one step formula. People of religious faith on the other hand are not in favor of this type of contraceptive. It seems theyShow MoreRelatedMorning After Pill866 Words   |  4 PagesThere is a pill becoming readily available that would aid in reducing the amount of unwanted pregnancies. It is the morning after pill as it is being called. This pill can be used during the first three days after unprotected sexual intercourse to prevent the fertilization of an egg or the attachment of a fertilized egg to a womans uterus. The question is not necessarily in the ethical issue of the pill itself. The problem or question lies in the issue of the pill being sold with or without aRead MoreThe Morning After Pill Essay654 Words   |  3 PagesThe Morning After Pill The morning after pill has been discussed among a lot of people but do most people know what this pill does. Studies have shown that mifepristone also known as the morning after pill to be 95 percent effective at terminating early pregnancy. Also, doctors who are trained to determine the duration of the pregnancy can only distribute the morning after pill. Physicians can also use mifpristone to provide a surgical abortion in the event that the pill fails. AbortionsRead MoreEssay on The Morning After Pill 570 Words   |  3 Pagesof stopping a pregnancy, by the morning after pill also known as plan. This is a common one two process that teens/women don’t really here about. According to the blog â€Å"should the morning after pill be used to prevent pregnancy?† No, this pill is outrageous. If you are so worried about getting pregnant there are ulterior motives to doing so. There are these new inventions call condoms! There are so many ways to practice safe sex than being lazy and popping some pill. If you truly think you are matureRead MoreThe Morning After Pill Essay1105 Words   |  5 PagesThe Morning After Pill The emergency contraception pill, often wrongly called the abortion pill, is a solution to the high teen pregnancy rate in the USA. There were 521,826 teen mothers in the United States in 1990 (Adolescent pregnancy 2). The United States also has the highest rate of pregnancy, abortion, and childbirth among teenagers than any other country (McKeown 1). Also, the Untied States spends an unbelievable 7 billion dollars a year on teen pregnancy costs (National Campaign ToRead More Should the Morning-After Pill be Available Over-the-Counter?1374 Words   |  6 PagesShould the Morning-After Pill be Available Over-the-Counter? Last Tuesday, advisors to the Food and Drug administration voted to make the morning-after pill available over-the-counter (1). The FDA has not yet acted on this recommendation (1). The morning-after pill is the vernacular term for emergency contraception, specifically, two pills with the commercial name, Plan B, which have the ability to inhibit and, depending on ones perspective, possibly to terminate unwanted pregnancies. TheRead More The University Health System Should Distribute the Morning After Pill2621 Words   |  11 PagesThe University Health System Should Distribute the Morning After Pill The United States of America is known for many of its outlandish and outrageous statistics in comparison to other countries. Statistics regarding obesity, homicide rates, and political issues have displayed many of the nation?s weak points. However, the amount of teen pregnancy has become so excessive that it is becoming a cry for help and a statistic that is greatly standing out and can no longer be ignored. In 1999 aboutRead MoreEssay on Fighting Pharmacists, Fulfilling the Prescription1722 Words   |  7 PagesIn recent years there has been an influx of women receiving prescriptions for the postcoital pill (PCP) also known as the morning-after pill, Plan B, and a form of emergency contraception. Some pharmacists, however, are exercising their right not to fulfill patient’s prescription, based primarily on their personal values and morals. Amidst the negative overtones, women continue to take the morning-after pill in an effort to maintain their rights. â€Å"Timely access to emergency contraception is criticalRead MoreShould Emergency Contraceptive Be Made For Teens?1441 Words   |  6 PagesShould Emergency Contraceptive be Made Available to Teens? Emergency contraception, also known as the morning after pill, is one alternative to prevent pregnancy after unprotected sex. The morning after pill is only available by prescription and or over the counter (with proof of being 18 years or older). In 2006, the purchase age for the morning after pill was lowered to17. In the United States, there is an average of 1 million teen pregnancy reported every year. Of those 1 million girls, 38%Read MoreBirth Control Births1255 Words   |  5 PagesWas it an accident? Were the birth control pills left on the bedside untaken? Or did the pregnancy results from a rape? Women turn to the morning-after contraceptive pill for many reasons. In many European countries, women can buy the morning-after pill over the counter. In Germany however, this purchase is allowed only under prescription (Ware). Within Europe, only Italy and Poland join Germany in making the morning-after pill prescription. One case of a twenty five year old rape victim who wasRe ad More Cause and Effect Essay - Emergency Contraception Causes Abortion952 Words   |  4 Pagesmedicine, Ralph Miech, M.D., Ph.D., stated the abortive nature of EC in the Providence Journal on August 3, 1998: This type of pill causes an abortion. From a pharmacologic perspective, this type of pill should be called an abortion-after pill.    The question must be asked: How is this contraception? Women are being falsely led to believe that these pills are contraceptive in nature. But one of their common and intended modes of action is to prevent the development of the embryo, resulting

Women Role in Athenian Society Free Essays

Women†s role in Greece can be seen when one first begins to do research on the subject. The subject of women in Greece is coupled with the subject of slaves. This is the earliest classification of women in Greek society. We will write a custom essay sample on Women Role in Athenian Society or any similar topic only for you Order Now Although women were treated differently from city to city the basic premise of that treatment never changed. Women were only useful for establishing a bloodline that could carry on the family name and give the proper last rites to the husband. However, women did form life long bonds with their husbands and found love in arranged marriages. Women are â€Å"defined as near slaves, or as perpetual minors† in Athenian society (The Greek World, pg. 200). For women life didn†t extend far from the home, which was thought to be their sole realm of existence. Though they ranked higher than slaves did, they were treated in many of the same ways. Just like slaves, their mothers trained women as adolescents what their domestic duties were. They were secluded from all males, including those in their family. They lived in gynaikeion, which were women†s apartments in Athens (Daily Life in Greece, pg. 55). They were kept at home where they were taught the proper manners and duties of a desirable wife. â€Å"Marriage was the inevitable goal to which her whole life tended. To remain a spinster was the worst disgrace which could befall a woman† (Everyday Life in Ancient Greece, pg. 82). However, it was seen as more of a disgrace on her father who ‘owned† her until she was married. Although Athenian women were completely in charge of their household and slaves, they didn†t have much freedom. They rarely left the house, unless they were part of some sort of religious procession. They could only walk abroad in the streets if accompanied by a slave or other attendant. It was improper for respectable women to share the same social entertainments as men. Even if caught in the courtyard of the house by a male visitor, they would return to the seclusion of their own apartments. Pericles once said, â€Å"it was their business to be spoken of as little as possible whether for good or ill† (Everyday Life in Ancient Greece, pg. 82). This sentiment describes the extent of the importance of women in society. Marriage was their only major role in the lives of men. The betrothal was arranged by the parents as a strictly business contract. The parent†s choice of a suitable groom for their bride was a matter of pride and status for the family. The groom†s choice in bride was largely determined by the amount of dowry the bride would bring with her. Although the wedding was a happy ceremony, it was only the beginning of a woman†s loss of independence. Not only did women possess no independent status in the eyes of the law; she always remained under the supervision of a male. If her husband died, she was returned to her father†s or brother†s home where they would take charge of her. After the wedding, the wife†s duties were centered on the management of the home. She would overlook the slaves, mend and make clothing for her family, usually done by spinning or knitting, weave rugs and baskets for the home, or just fold and refold the clothing kept in the family chest. The wife was also responsible for maintaining her attractiveness for her husband. A proper Athenian wife would adorn herself with jewelry and use rouge upon her husband†s arrival home. Sometimes she might spend an entire evening sitting next to the couch where her husband lay reclining. Most importantly the Athenian women were seen as â€Å"fine upstanding matrons† fit to bear a race of excellent athletes† (Everyday Life in Ancient Greece, pg. 86). An Athenian man married primarily to have children. These children were expected to care for him in his old age, but more importantly to bury him with the â€Å"full appropriate rites† (Daily Life in Greece, pg. 57). Moreover, Athenian men married to have male children in order to perpetuate the family line and guarantee him honors when he died. It was also a large disgrace for a man to be unmarried. Basically, Athenians married not out of love for each other, but for religious and social convenience. All this aside, love was abundant in Greek society. Although love was never a determining factor in marriages, a lifelong bond and devotion developed between a couple as the years passed. â€Å"We know that the Greeks of the fifth and fourth century used the word eros (love) to describe the passion linking a husband and his wife† (Daily Life in Greece, pg. 58). There are many instances in myth and history where husbands and wives in Greek society have sacrificed themselves for the sake of the other. They were bonded together by their love of their family and by their dedication to each other through their family. Women were dedicated to the happiness of their husband and the well being of their children. Men were dedicated to providing for and supporting their family and raising noteworthy children. These common goals brought together the husband and wife like never before. It was this bond that sparked the beginning of a lifelong commitment to one another and the growth of th eir love for one another. Although women were not given formal rights, they were able to find pride and happiness in the mundane applications of their life. Women found pride in their children and satisfaction in their husband†s happiness. I would like to leave you with closing remarks that illustrate the bond between a wife and her husband. â€Å"The greatest pleasure to me will be this, that, if you prove yourself my superior, you will make me your servant and there will be no fear lest with advancing years your influence will wane; nay the better companion you are to me and the better guardian of the house to our children, the greater will be the esteem in which you are held at home; and all will admire you, not so much for your good looks as for your good deeds in practical life† (Everyday Life in Ancient Greece, pg. 86). â€Å"Atthis, who didst live for me and breathe thy last toward me, once the source of all my joy and now of tears, holy, much lamented, how sleepst thou the mournful sleep, thou whose head was never laid away from thy husband†s breast, leaving Theios alone as one who is no more; for with thee the hope of our life went to darkness† (Everyday Life in Ancient Greece, pg. 87). 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The Unwavering Chinese Traditions Essay examples Example For Students

The Unwavering Chinese Traditions Essay examples The Chinese Filipino Community has been part of the Philippine community since the early 1900’s. Philippines has become their home since the Spanish colonial era, which is, for many Chinese Filipino about 3 to 4 generations ago. Considering this fact, many Chinese Filipinos living in this country has been born and raised here, thus, making this country the only home they know of. There are about 1.5% Chinese Filipinos in the Philippine’s overall population count and many from these Chinese Filipinos can be found in Binondo or in what people fondly calls Chinatown. Tradition wise and in consideration, it is still a wonder how a child that grew up in a Chinese Filipino community would most likely maintain and follow the Chinese traditions, than that of the Filipino traditions around. â€Å"But it is a fact that despite being born and raised in the Philippines, a Filipino-Chinese or Tsinoy would always stick to their own, abhorring any proclivity or opportunity to mix their lives with any foreign culture. A testament to the strength of this would be the historical fact that, even after hundreds of years, generation after generation of Filipino Chinese have resisted the onslaught of western colonial influences that have swept the country. They have successfully retained their distinct Oriental lifestyles, beliefs, traditions and mores, in sharp contrast to the Pinoys, who gradually, even readily, embraced the new influences of Spain, America, and other Western civilizations.† (Lim, David Ernman. Rev. of Afraid to be Chinese, by Xin Mei. www.filipiniana.net/editorpick/index/13110412687277.) Home is basically the place where family traditions can be found. Therefore understanding this is a big key to opening up a comprehension of the unwavering influences of old Chinese traditions in a Chinese Filipino family. At home, there are many factors that cultivate a child into the art of these traditions. I can personally say that the influences of the Chinese traditions start of with ones at home. How we were taught to eat, how we need to show respect to the guests and the elderlies, and how we speak in the Chinese language are basically the influences we find at home. The traditional Chinese eating style, for example, is eating with soup as one of the main dishes in the table; this is followed by many Chinese Filipino families, and as for mannerisms respect and immediate obedience are to be followed at home, especially an order from an elderly. This certain things are some of the few prominent examples followed in a Chinese Filipino’s home. As for the language, majority of the Chinese Filipinos living here knows Cantonese, because it is their lingua franca or their working language. It is the language spoken by their parents, grandparents and even great-grandparents to them, making them able to speak in this certain language from a young age. â€Å"At home, it is not that we don’t speak English or Filipino, but rather, we are accustomed to speaking in the native language of my grandparents which is Cantonese.† (Sison, Jerika. Personal Interview. 19 Sept. 2011.) Family matters is the main principle of a Chinese family, it is with love and respect that this traditions has been passed on through generations, so it is not a question how Chinese traditions are passed through this. â€Å"My great grandmother, grandmother, aunt, uncles, and cousins, all live in the same house as us, and I wouldn’t change a thing. Though conflicts arises, I’m honored to be able to see the beginning of my lineage through my great grandmother as a Chinese Filipino, and I’m grateful for having this opportunity that taught me to follow the traditions of my ancestry.† (Shiu, Phoebe. Personal Interview. 18 Sept. 2011.) Attesting to that said by Phoebe Shiu in a personal interview, it is truly with the love and respect for family that the Chinese tradition of having 2- 4 generations under one roof still remain resolute through the years and in today’s Chinese Filipino community. .ua51aeba2cb26f2fa239addae3c71bdfc , .ua51aeba2cb26f2fa239addae3c71bdfc .postImageUrl , .ua51aeba2cb26f2fa239addae3c71bdfc .centered-text-area { min-height: 80px; position: relative; } .ua51aeba2cb26f2fa239addae3c71bdfc , .ua51aeba2cb26f2fa239addae3c71bdfc:hover , .ua51aeba2cb26f2fa239addae3c71bdfc:visited , .ua51aeba2cb26f2fa239addae3c71bdfc:active { border:0!important; } .ua51aeba2cb26f2fa239addae3c71bdfc .clearfix:after { content: ""; display: table; clear: both; } .ua51aeba2cb26f2fa239addae3c71bdfc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua51aeba2cb26f2fa239addae3c71bdfc:active , .ua51aeba2cb26f2fa239addae3c71bdfc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua51aeba2cb26f2fa239addae3c71bdfc .centered-text-area { width: 100%; position: relative ; } .ua51aeba2cb26f2fa239addae3c71bdfc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua51aeba2cb26f2fa239addae3c71bdfc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua51aeba2cb26f2fa239addae3c71bdfc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua51aeba2cb26f2fa239addae3c71bdfc:hover .ctaButton { background-color: #34495E!important; } .ua51aeba2cb26f2fa239addae3c71bdfc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua51aeba2cb26f2fa239addae3c71bdfc .ua51aeba2cb26f2fa239addae3c71bdfc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua51aeba2cb26f2fa239addae3c71bdfc:after { content: ""; display: block; clear: both; } READ: On the Waterfront Does the Truth Always Set You Fr EssayThe hierarchy issues that Chinese are known for or rather the favoritism of male heirs and the depreciation of the female has long been gone. What men can do, women can also do. But it is still rather a desire for one family to have a son to pass on the family name and it is still the man who is the head of the household. A Chinese Filipino family follows this tradition, in the sense that the family business – because as it is known, Chinese Filipinos have been influential in the business field would be passed down to the male heirs or to the eldest child in the family (as there is now equality), and that the family surname would live among the sons. The foundation that school gives is also one of the influences why a child grows up with Chinese traditions than that of Filipino ones. The school is the second home of students, it is the place where they grow in intellect, in moral, and in friendship. Chinese Filipino parents mostly make sure that their child has the education that they need in order to learn Chinese. So many Chinese schools are filled with Chinese Filipino children learning the culture and the traditions of being Chinese from the first day of pre-school. Friendships are mostly formed with fellow Chinese Filipinos, considering the fact that Chinese schools are made up of about 98% Chinese Filipino children. In school, Mandarin Chinese is taught to the students in great lengths, for them to be able to read and write Chinese with fluency. My experiences as a child from a Chinese Filipino family made me susceptible to all the influences of the Chinese traditions. The traditions I practice everyday at home is definitely different from outside. It was not unwelcoming, just strange. Especially now that I’m not in a Chinese school, and there is a mix of Filipinos and Chinese in Ateneo, I’ve come to really see the differences in the traditions I was raised in and that of others. Though there are some irrefutable similarities, it is still a whole lot different. When talking about traditions, mine stands out like a sore thumb, even when comparing about schools, mine is different. While in kindergarten, a child learns A, B, C’s and 1, 2, 3’s, whereas in my school or any other Chinese school for that matter, a child will not only be taught that, but also the equivalent of that A, B, C’s and 1,2,3’s in Chinese! These foundations of my youth gave way to my love for my Chinese Filipino cul ture. It paved the way for me to appreciate the strong Chinese traditions I live in and the uniqueness of my family’s tradition. There are many factors that help influences a child to grow up with the Chinese traditions in mind. From home, family, and school, it is the upbringing of a child that truly cultivates him into certain Chinese traditions. These are the reasons why Chinese traditions are not by any means abstracted by the Filipino traditions around the country. Though it can’t be, by any means be questioned that there are some Filipino traditions that the Chinese Filipino families follow. It is also rather a fact that Chinese traditions are more prominent in their daily lives than that of Filipino. Generation after generation this traditions are passed, parent to child, teacher to student, and etc., it is the strength and loyalty of the older generations that made the unwavering continuity of the Chinese traditions able to be passed down to a child, without the outside influences of the dominating Filipino Society. These Chinese traditions are not just passed on to maintain the strength of it, but it is passed on, with the mentality of an heirloom to the generations that follow.